When Anton Schellekens was 19 he learned to set diamonds in jewels, which, at the time, was a rare profession. During the day he practiced with an Italian diamond setter and in the evenings he went to evening school "Arts et Metier" in Brussels. Soon Anton received job offers from jewelers all over the world. 

These assignments included a broche for Pavarotti, as well as an engagement ring for Claudia Schiffer. He also won the international HRD jewelry design award. At the request of his jeweler customers he and a few business partners started their own brand called "Cas-Gi", and it became a worldwide success. 

After a while, he felt the urge to start his own brand, this time calling it Antonellis, with business partner Linda. Antonellis can be found in all major jewelry stores, next to brands like Rolex. 

Early 2019 he decided to distance himself from his succesful brand Antonellis, to go back to his true passion: designing exclusive and high end jewelry for a grateful customer. 

This new chapter is called Anton's Private Label.